CV

James
Jan 30, 2024
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Contact Details:

Skills and Certifications:

  • Technical Skills: Office Suite,  G-Suite, SEO, Google Analytics, A/B Testing, Hubspot, Hootsuite,  Advanced Excel (Pivot Tables and VLookup), SQL, Python (Pandas), Tableau, Power BI, Google Analytics, HTML, and CSS

  • Soft Skills: Critical thinking, communication, problem-solving, leadership, high level of self-motivation, and ability to simplify complex data

  • Certifications: Google Data Analytics (Coursera), Google Project Management (Coursera), CompTIA A+ (CompTIA),  Excel Skills for Business: Essentials (Coursera), Data Analyst in SQL (Datacamp), Data Analyst in Tableau (Datacamp)

  • Experience: General Marketing (6 years), Social Media Management (6 years), Community Management (3 years), Data Analysis (1 year)

Work Experience:

Hermitix Podcast (Culture-focused Brand/Podcast) / Founder / March 2018 – Present

  • Founded and developed Hermitix,  a fully remote online business/brand. Formulated a long-term marketing strategy inclusive of  undertaking every aspect of business,  marketing, and research operations

  • Utilized data analysis and audience analysis to increase growth month-to-month over 6 years. Developed the brand to become a top 0.5% Podcast (Society & Culture (Global)) netting 75,000-100,000 downloads per month

  • Developed the business to the level of brand recognition within its niche

  • Developed processes to take functional requirements and metrics from audience and content data and translate them into actionable tasks, content, and strategy

  • Developing, creating, and marketing weekly podcast content and promoting via multiple marketing channels

  • Engaged in an expert level of communication, inclusive of liaising and recording discussions with over 200 scholars and experts from multiple academic fields

  • Founded and consistently communicated with the Hermitix community/followers to promote the growth of both the community and the brand

  • Successful creation of 4 multichannel revenue streams

Ideamarket (Web3 Tech Startup) / Community Lead / June 2021 – February 2022

  • Developing and marketing the Ideamarket brand within a fast-paced, crypto-focused startup culture. Including recording high-level discussions with experts, analyzing the product, and directly reporting to the CEO

  • Utilizing business and audience data to increase community growth and audience retention

  • Collaborated with CEO, Project Managers, Product Developers, Design Team, and Developers to create actionable plans relating to growth

  • Founded and consistently communicated with the Ideamarket community/followers to promote the development of both the community and the brand, increasing community size by 230% over 6 months

PJ Outdoors (Camping Retailer) / Digital Marketing Coordinator /        January 2019 – July 2019

  • Developed and marketed the PJ Outdoors brand, utilizing data-driven audience analysis to curate content and provide feedback on processes and events

  • A/B tested social media ads increasing subscribers by 120% and in-person traffic to multiple camping shows by 55%

  • Created and curated social media and blog content, email campaigns, and long-term marketing strategy

Education

  • Staffordshire University ​ / Continental Philosophy M.A.

  • Norwich University of the Arts ​ / Fine Art B.A.